Just Cards Direct is an award-winning UK Christian card and gift company, specialising in high-quality design-led Christian gifts and cards, as well as fairly-traded items. Established in 2007 by Anne Horrobin (now Anne Stiles), Just Cards Direct has become an internationally recognised Christian gift company, best known for its vibrant and inspirational designs. What?s the ?Just? in Just Cards? The ?Just? refers to Justice! They aim to uphold ethical business principles and fairly support craft makers in Africa, who are producing their beautiful handmade gifts. Their fairly-traded products are made by small groups of crafts people in Rwanda and South Africa ? countries that are close to their hearts. The ?just? also speaks of their commitment to partner financially with selected Christian charities, many of which work in the developing world.