A dynamic, popular-level book that will invite readers to discover why some communication works (and why some does not!) and inspire them to make the most of the messages on their hearts. Vital reading for anyone who wants to create communications that cause people to act.' Matt Barlow, CEO, CAP When facing a red light, what can you say to turn it green? Hooking an audience? Sweating in a job interview? The results of what you say aren’t coincidence. Whether you persuade, or not, is down to whether you use the right prompts.

The Centre Brain – the body’s action centre – responds to what it hears. And, if the right prompts are used, the brain can be persuaded to act. This book explains why your communication works, or doesn’t. Why you prompt action, or don’t.